Kahn & Keville’s latest sign is a quote popularized in a Malcolm Gladwell piece about the historical relationship between Apple & Xerox. A quote by a Microsoft exec, no less. The sign cuts out a couple of sentences, but the thrust remains. Full quotation:

“Innovation is an unruly thing. There will be some ideas that don’t get caught in your cup. But that’s not what the game is about. The game is what you catch, not what you spill.”

Wise words. Now where’s our jetpack and cars that fold into suitcases (goodbye SF parking supply problems)?!